Maryke Kelly

Author Archives

  • 1.Innovation

    10 Step Communication Strategy Methodology

    When facing the task of getting your brand message out there, many methodologies and formulas could be employed. This 10-Step Methodology is rooted in the philosophy that corporate communication is a holistic practice that should be interlinked with branding, public relations and marketing.  It based on crafting a brand statement that can be tailor-made for […]

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    Online Marketing Innovation

    Online marketing innovation for your businesses success Drive your business strategy online using the latest inbound marketing techniques. A blueprint to a sustainable methodology for any size business online. What change does this drive? Streamlines your online communications. Enhances your digital awareness and presence. Sustainable marketing and communication methodologies. Converts leads to sales more effectively. What do you get out of it? Complete understanding on how to position and market your business online. What topics will be covered? Online marketing Overview Inbound VS outbound marketing Meeting your business objectives online What is SEO? Google Keywords and Phrases Social Media Platforms, which ones to choose for your business Writing Effective Content Branding Tone of Voice Target Markets Company Culture Competitors How to set up a website Driving traffic to your website Building effective Landing Pages, converting leads to sales Bulk mailing, user journeys Database Management Business Automation, lead management strategy Bulk Mailing Budgets Content Calendar Tracking & Monitoring Roles & Responsibilities

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    10 Commandments of communication strategy (T10CS)

    Communication plays an essential function in any organisation – internally and externally as brand message – yet the full power is unrealised. The 10 Commandments of Communication Strategy programme aims to equip you with an understanding of the strategic power function. The programme is designed to provide a practical and elegant framework that is strategy driven. […]

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    Digital Disruption

    Doing business in the future won’t be anything like today Digital disruption – are you ready? The transformation of global communications and computing over the last 20 years has been profound thanks to the internet and the mobile phone. But, perhaps the most profound changes have yet to come with the emergence of wearable computing […]

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    Team Innovation through Improvisation

    Team Innovation through Improvisation Research in various fields has shown the importance of collaboration and team work to generate innovative solutions. However, working in teams often leads to diminished creativity. One reason for this is the lack of an innovative team climate. Fortunately, this can be developed through practice and awareness. True to the nature […]

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    Innovation Leadership

    Innovation Leadership This course is a road-map for building a culture of innovation within your company. It gives you the critical steps and requirements to make innovation a part of your company’s DNA. UP FOR DISCUSSION: The importance of Innovation within organisations. The importance of Management and Leaderships roles when driving a culture of innovation. […]

  • Navigating the envisaged future through resilient business performance (NEF)

    Navigating the envisaged future through resilient business performance (NEF) With the world changing at a phenomenal rate and with even greater technological advancements, organisations need to drastically adapt in order to effectively and economically conduct business. Increasing pressures for innovation, productivity, and sustainable development will set the pace for work of the future. UP FOR […]

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    Keys to Successful Stakeholder Communication

    Keys to Successful Stakeholder Communication Understanding the Integrated Stakeholder Engagement Framework – The 5 W’s; Understanding the engagement continuum and international standards; Mapping stakeholders; Plotting a communication matrix; Distilling key messages; Crafting engagement aids; Equipping community relations staff; Conducting engagement events; Delivering bad news; Managing expectations through communication; Closing the gap through stakeholder feedback. UP […]

  • Seeing the Leaves

    Seeing the Leaves A lifelong life skill How to generate innovative new ideas on a daily basis and why this is so important for you, your work and your family’s future. Welcome all. How I usually start is with a little story. How many of you have seen the wine farms in Cape Town? If you can […]