Toolkits for Step-Change

  • marketing-sketchbook-on-messy-desk-Feature_1290x688_KL-940x501

    Online Marketing Innovation

    Online marketing innovation for your businesses success Drive your business strategy online using the latest inbound marketing techniques. A blueprint to a sustainable methodology for any size business online. What change does this drive? Streamlines your online communications. Enhances your digital awareness and presence. Sustainable marketing and communication methodologies. Converts leads to sales more effectively. What do you get out of it? Complete understanding on how to position and market your business online. What topics will be covered? Online marketing Overview Inbound VS outbound marketing Meeting your business objectives online What is SEO? Google Keywords and Phrases Social Media Platforms, which ones to choose for your business Writing Effective Content Branding Tone of Voice Target Markets Company Culture Competitors How to set up a website Driving traffic to your website Building effective Landing Pages, converting leads to sales Bulk mailing, user journeys Database Management Business Automation, lead management strategy Bulk Mailing Budgets Content Calendar Tracking & Monitoring Roles & Responsibilities

  • Biomimicry: 12 sustainable design ideas from nature

    Janine Benyus, Founder and President of the The Biomimicry Institute, provides a great look into in the ways in which nature can, and is already, influencing the products and systems we build. Bit of a long intro – the meat starts at about 10:30 – but definitely worth the time. Self-assembly. Take a lesson from how life shapes itself: by […]

  • Business Model Canvas

    The Business Model Innovation course includes the use of the Business Model Canvas. This video is a nice 2 minute overview of the Business Model Canvas, a tool for visionaries, game changers, and challengers. This method from the bestselling management book Business Model Generation is applied in leading organizations and start-ups worldwide.