Keys to Successful Stakeholder Communication

Understanding the Integrated Stakeholder Engagement Framework

  1. the-power-of-communications

Keys to Successful Stakeholder Communication

Understanding the Integrated Stakeholder Engagement Framework – The 5 W’s;

  • Understanding the engagement continuum and international standards;
  • Mapping stakeholders;
  • Plotting a communication matrix;
  • Distilling key messages;
  • Crafting engagement aids;
  • Equipping community relations staff;
  • Conducting engagement events;
  • Delivering bad news;
  • Managing expectations through communication;
  • Closing the gap through stakeholder feedback.

UP FOR DISCUSSION:

Through an interactive and multi-modal learning experience participants will acquire the following skills:

  • Creating a stakeholder engagement strategy;
  • Techniques for doing stakeholder mapping;
  • Techniques for creating a workable stakeholder communication matrix;
  • Compiling concise key messages;
  • Adapting the presentation of the key messages to different stakeholder groups;
  • How to plan and execute a successful stakeholder engagement event;
  • Dealing with conflict and outrage during engagement;
  • Managing expectation through strategic engagement;
  • Creating continuity within stakeholder groups through feedback.
Who should attend?
  • C-level executives or senior leaders in charge of a business unit
  • Executives seeking to improve or adjust strategy in a given area (such as growth, differentiation and sustainability)
  • Senior innovators responsible for value creation and seeking insights into best practices
  • Heads of Sustainable Development
  • CEOs of small businesses
  • Entrepreneurs

To maximize the opportunity for learning and successful organizational implementation, we encourage executives and leaders to bring their teams – those responsible for generating impact – and attend the program together.

How long is it?
  • 1 Day
What is the cost?
  • R3,500
  • This is List price. Discounts are available for Earlybirds, SAINE members, NGOs, SMMEs and Groups. Our course administrator will confirm final price applicable before invoicing.
Who are the Facilitators?

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