Online Marketing Innovation

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Online marketing innovation for your businesses success

Drive your business strategy online using the latest inbound marketing techniques.
A blueprint to a sustainable methodology for any size business online.

What change does this drive?

  • Streamlines your online communications.
  • Enhances your digital awareness and presence.
  • Sustainable marketing and communication methodologies.
  • Converts leads to sales more effectively.

What do you get out of it?
Complete understanding on how to position and market your business online.

What topics will be covered?

  • Online marketing Overview
  • Inbound VS outbound marketing
  • Meeting your business objectives online
  • What is SEO?
  • Google Keywords and Phrases
  • Social Media Platforms, which ones to choose for your business
  • Writing Effective Content
  • Branding
  • Tone of Voice
  • Target Markets
  • Company Culture
  • Competitors
  • How to set up a website
  • Driving traffic to your website
  • Building effective Landing Pages, converting leads to sales
  • Bulk mailing, user journeys
  • Database Management
  • Business Automation, lead management strategy
  • Bulk Mailing
  • Budgets
  • Content Calendar
  • Tracking & Monitoring
  • Roles & Responsibilities

Who should attend?

  • Anyone who has a business / who is starting a business / anyone who wants to get their business streamlined online.
  • Anyone who is completely lost, or even slightly, lost in the fast-paced ever changing digital environment.
  • Anyone involved in marketing communication.
  • Anyone who is interested in learning more about how to market your business

How long is it?

  • 1 Day

What is the cost?

  • R 1,599
  • This is List price. Discounts are available for Earlybirds, SAINE members, NGOs, SMMEs and Groups. Our course administrator will confirm final price applicable before invoicing.

Who are the Facilitators?

Register Now!

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