Online marketing innovation for your businesses success
Drive your business strategy online using the latest inbound marketing techniques.
A blueprint to a sustainable methodology for any size business online.
What change does this drive?
- Streamlines your online communications.
- Enhances your digital awareness and presence.
- Sustainable marketing and communication methodologies.
- Converts leads to sales more effectively.
What do you get out of it?
Complete understanding on how to position and market your business online.
What topics will be covered?
- Online marketing Overview
- Inbound VS outbound marketing
- Meeting your business objectives online
- What is SEO?
- Google Keywords and Phrases
- Social Media Platforms, which ones to choose for your business
- Writing Effective Content
- Tone of Voice
- Target Markets
- Company Culture
- How to set up a website
- Driving traffic to your website
- Building effective Landing Pages, converting leads to sales
- Bulk mailing, user journeys
- Database Management
- Business Automation, lead management strategy
- Bulk Mailing
- Content Calendar
- Tracking & Monitoring
- Roles & Responsibilities
Who should attend?
- Anyone who has a business / who is starting a business / anyone who wants to get their business streamlined online.
- Anyone who is completely lost, or even slightly, lost in the fast-paced ever changing digital environment.
- Anyone involved in marketing communication.
- Anyone who is interested in learning more about how to market your business
How long is it?
- 1 Day
What is the cost?
- R 1,599
- This is List price. Discounts are available for Earlybirds, SAINE members, NGOs, SMMEs and Groups. Our course administrator will confirm final price applicable before invoicing.
Who are the Facilitators?